Unlike our competitors, quadrantONE controls the inventory under one technology umbrella, giving advertisers the opportunity to reach a very specific audience in a relevant environment.This centralized approach allows for more sophisticated targeting capabilities.
By Channel
- Content type: News and Information, Broadcast, Entertainment, Sports, Lifestyle
- Media type: Mobile, Video, and Traditional Display
By Section
News, Sports, Business,Entertainment, Lifestyle, Travel, and Weather
By Geography
DMA or Zip Codes (Such as all quadrantONE users in Seattle, Boston, or Miami)
Or target by geographic content with SRT, Site Regional Targeting. (For example, pick all the Seattle-based sites, and reach more of your relevant audience, even when they are traveling!)
By Context *
Our technology places your ad with content most relevant to your brand and message. Want to show up next to articles about Carolina Hurricanes? It’s intelligent enough to tell the difference between weather events and hockey teams, delivering a powerful impact to viewers.
By Behavior*
We use an anonymous system that tracks user behavior, and places your ad in front of the right viewer. For example, if a user views a travel website 3 times in a rolling 14 day period the user will fall into the “Traveler” behavioral target.
Explicit Demo Targeting*
Get your message in front of a specific audience who have identified themselves with certain characteristics. Sourced from a Data Cloud, we not only connect advertisers to the exact right target, but in the relevant environment of local news and information.
- Example: Executives working in businesses with over 100 people
Reach them in the business section of their local newspaper website for an impactful campaign
*Exclusive to quadrantONE : In-depth targeting capabilities to LOCAL sites are exclusively available through quadrantONE due to our dedicated inventory model and vast national reach.
Cookie Based Re-targeting, creative sequencing and audience reach extension are also available.
