Serve as an integral part of the sales business unit, delivering the highest quality customer service and support throughout the sales cycle insuring client satisfaction and ultimately campaign renewals and upsells.

If you are interested and feel you have the right qualifications, please send your resume to pwall@quadrantone.com.

Responsibilities

Sales Prospecting & Development

1. Serve as the day-to-day contact for the Sales group, working within assigned territories with partnered Account Executives.
2. Work with Sales and Operations team members to develop campaign strategies, confirm ad inventory allocations, and assist in the development of RFP responses and sales proposals.
3. Gather research and product information to support and enhance and/or qualify leads.
4. Attend and participate in client meetings as requested.
5. Coordinate legal and finance approval of campaigns.

Client Management

1. Ensure clients receive superior customer service
2. Renew and upsell business sold by the Account Executive.
3. Serve as the day-to-day client contact post booking, and point-person for status of all projects related to assigned clients.
4. Coordinate all client-facing campaign efforts related to launches, including securing creative and other assets required by the Operations team.
5. Monitor delivery and performance of assigned campaigns and work with Campaign Management to insure client objectives are met.
6. Perform the Sales function when Sales is unavailable or when called upon.
7. Present campaign performance reports and other client/category analyses designed to highlight opportunities for growth and improvement.
8. Work to secure and distribute internal and/or third party research relevant to assigned clients.
9. Verify billing data for Finance department and help resolve third party reporting and collections issues
10. Input of all pre-insertion order data into third party sources (i.e. MediaVisor, etc.)
11. Spearhead efforts to compile data for audience insight programs along with Account Executive, Campaign Manager and Digital Media Anaylst

Qualifications

1. Bachelor’s degree preferred or equivalent work experience.
2. 1-2 years of experience in an internet/media-related company working in media buying, sales, business development, marketing, or similar role.
3. Experience working on a number of platforms and demonstrated expertise using MS Office programs Excel, Word, Project, Access, and PowerPoint.
4. Strong organization skills, attention to detail, diligence and follow-through, and experience prioritizing multiple deadlines.

5. Self-starter, goal-oriented, and ability to work well in a fast-paced environment.

6. Strong communication (oral and written) skills.

7. Expertise with the Internet, browsers, and email.

8. Clear understanding of how to provide superior client service.

9. In-depth knowledge of the interactive industry required.

10. Rudimentary knowledge of HTML, Flash, rich media is a plus.

11. Experience with ad serving software a plus.

If you are interested and feel you have the right qualifications, please send your resume to hiring@quadrantone.com.

Responsibilities

• Clearly understand and internalize customer objectives in order to determine appropriate product, inventory and integration opportunities.
• Forecast and pull inventory availability.
• Monitor and optimize campaign delivery to ensure that contracted revenue goals and client metrics for success are reached.
• Work in conjunction with Account Managers to perform reallocations, pricing adjustments, creative and placement optimizations.
• Initiate product reallocations and optimize campaign performance through cross functional data mining and modeling.
• Provide customers with weekly reports in order to gauge click, acquisition, and delivery performance.
• Monitor 3rd party discrepancies and manage third party numbers.
• Manage property and placement level yield
• Work with Affiliate Operations and/or Collective Reach Extension to secure off-platform or custom inventory when needed.
• Prepare billing reports for the Finance Team fifth business day of the month.
• Build conversion pixels for campaigns when necessary.

Qualifications

• Bachelor’s degree marketing, business, computer or finance related field or equivalent work experience.
• Three to six years of experience in an internet/media-related company working in media buying, traffic, account management or related role.
• Strong analytical, decision-making and problem solving skills and abilities.
• Strong interpersonal skills including demonstrated ability to present insights and actionable recommendations in a concise and persuasive manner.
• Comfort and flexibility in utilizing quantitative as well as qualitative thinking in the strategy development process.
• Ability to respond to frequent pressure to meet deadlines when work speed and sustained accuracy is paramount.
• Experience working on a number of platforms and demonstrated expertise using MS Office programs.
• Excel, Word, Project, Access, Visio and PowerPoint.
• Self-starter, goal-oriented, and ability to work well in a fast-paced environment.
• In-depth knowledge of the interactive industry required.
  Knowledge of HTML, Flash, rich media is a plus.
• Experience with ad serving software a plus.

About this Position:

quadrantONE is seeking a motivated individual who will assist in the effort to expand our partnerships with strategic inventory buying outlets, including networks, exchanges, and various other demand sources.  This instrumental role will be focused on proactively prospecting, pitching and closing new inventory partnership contracts.

Job Responsibilities:

• Support the development of the quadrantONE Sell Side Platform (SSP) by prospecting the digital media industry for strategic partnerships with networks.
• Team with quadrantONE sales to support new products associated with quadrantONE inventory purchased through the quadrantONE SSP.
• Acquire key contacts at the Executive and Sr. Business levels of Digital Media Technology Organizations and Networks/Exchanges.
• Monitor industry publications for emerging digital media technology partnerships to further enhance and support quadrantONE’s product offering.
• Collaborate with Senior Management to determine key/strategic areas for growth
• Effectively able to work with various groups within the company, including Operations, Sales, Affiliate Management, Yield Management and Finance.

Required Skills:

• Entrepreneurial spirit
• 3-5 years experience in online business development roles
• Contract negotiation skills
• Comfort analyzing data to drive decision making
• Familiarity with various yield metrics as a tool to prioritize business terms and partnerships
• Sound business judgment and decision-making skills with exceptional attention to detail.
• Strong written & verbal communication skills
• Familiar with web-based advertising metrics
• Knowledge of digital media required
• Knowledge of emerging digital media, such as mobile and video preferred

About quadrantONE:

quadrantONE is an exciting, well-funded online media start up providing innovative solutions for premium advertisers seeking high-quality audiences and national reach. Backed by The New York Times Company, Tribune Company, Gannett and Hearst, quadrantONE bundles local ad inventory on hundreds of premium news and information sites and offers it to top national brands, such as AmEx, BMW, GM, IKEA, Macy’s, McDonald’s and Sony.  quadrantONE recently launched a private Exchange to optimize its publishers’ inventory through cutting-edge online buying opportunities, such as real-time bidding.

“I am not at all surprised by the pent-up demand for what Q provides. Marketers and their agencies have consistently and publicly expressed their challenge in making it simple to reach scalable audiences in clean, well-lit environments online, and this is our answer to that challenge” said Mario Diez, CEO of quadrantONE. “The premium local publishing industry is making a commitment to provide marketers with the means to reach national audiences directly through an array of buying strategies and platforms that continue to emerge. Q is a source of this premium, local audience.”

View the video, which originally aired on CNBC Mar 3, 2011:

Original airtime: Mar 3, 2011 © CNBC LLC

About quadrantONE

quadrantONE, a joint venture of four major media companies (Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company) discusses industry response to the public debut of Q, a new source for premium local audiences. With Q, quadrantONE has repositioned itself as the company that provides media buyers with the source of data that the marketplace is demanding – the true audience behind the buy – with no third party between buyer and seller, and therefore more dollars from every campaign actually going to inventory and not to intermediaries and other third parties.

There’s an old saying that if something happens once it’s a fluke, twice it’s a coincidence and three times makes it a trend. Using this measure, the formation of private online-advertising exchanges by premium web publishers has all the signs of becoming a megatrend in the year ahead. During the past few months alone, Weather.com, IDG, NBCU, Forbes, CBS and QuadrantOne have all announced their own private exchanges. Others are in the works. Though each of these exchanges differs somewhat in their go-to-market strategy, they are all fueled by a common motivation and new marketplace reality: Publishers are stepping up to reclaim their rightful place in the display-advertising value chain.

It has become an axiom of modern marketing to say that advertisers do not want to buy media; what they want to buy are audiences. So let’s ask the most basic question: Who has the audiences? Simple answer: Publishers do. Not the networks, the agencies nor any of the countless intermediaries that have inserted themselves between the buyers and sellers. Premium publishers are determined to claw back some of the value that’s been leeched away by these intermediaries. How? By creating proprietary pools of their own uncommitted inventory that can be connected directly to media-trading desks at advertising agencies. That’s the essence of a private exchange. They are called “private” because these inventory pools bypass the “public” exchanges such as Google AdEx or RightMedia.

Private exchanges are built upon supply-side platforms such as those offered by AdMeld, Rubicon or Pubmatic. These platforms aim to be configured with feature sets that equal or exceed those in the public exchanges. They allow real-time bidding. They can apply third-party data to the transaction in a manner that is fully disclosed and consistent with industry best practices for privacy protection. It’s safe to say that up until recently, technical innovations in the display-advertising value chain were largely concentrated on the demand side. Now, finally, the supply side is innovating with similar gusto.

Agencies are greeting the arrival of these private exchanges with great enthusiasm. Why? Because there is a dearth of high-quality inventory in the public exchanges. Premium publishers have been justifiably disinclined to place uncommitted inventory into these open marketplaces for a variety of good reasons. We have concerns that our inventory can be cherry-picked and repackaged by unknown intermediaries, or that our audience members can be tagged by unscrupulous middlemen and then resold outside the context of our own sites.

These concerns are abated in a private-exchange environment because transactions are conducted directly and transparently between buyer and seller. This gives the publisher much greater control, and as a result there is greater willingness on the part of publishers to share critical campaign information with the buyer.

We all know that data is important in online advertising, but in all the feverish debates that the word “data” provokes, we often overlook the basic fact that some of the most important data that publishers control are the contextual variables related to an ad impression. Simple yet extremely valuable information such as domain name, section, page and placement are generally unavailable in public exchanges or from ad networks. That’s one of the reasons that the entire business of ad verification has come into being. Premium publishers in a private exchange, however, can safely expose such contextual information. Verification becomes an unnecessary expense for agencies. Furthermore, publishers who have been entrusted with information from their audiences can safely apply that data for targeting purposes in a transparent, privacy-compliant manner within the private exchange without fear of data leakage to third parties.

The transparency and control of a private exchange leads to a more efficient marketplace, which means that there is opportunity for margin expansion on both the buy, and sell sides of the transaction. This all sounds good in theory, but does it actually work? Although we are in the very early days, preliminary data is encouraging. Case in point: QuadrantOne.

QuadrantOne is a joint venture of Gannett, Hearst, Tribune Co., and The New York Times Co. that aggregates uncommitted inventory from more than 300 local-newspaper sites including LATimes.com, SFGate, AZCentral and Boston.com. (National newspapers such as NYTimes.com and USAToday.com are not included in this inventory pool.) This coming June will be the official launch of QuadrantOne’s private exchange — which we’ve named Q. In our preliminary tests, we have found that real-time bidding within the private environment increases the unit rate by more than 50% from what we typically see from blind transactions in the public marketplace. Importantly, this rate lift is before the addition of any contextual information (site, section, page, placement) or other data. It also does not take into account the opportunities we envision for direct, first-look deals with DSP’s and agency trading desks.

This information suggests that private exchanges can indeed pave the way for publishers to reassert themselves into an online ecosystem that has been disproportionately dominated by nameless, faceless intermediaries. The message to the marketplace should be clear: Publishers are back in town. You remember us, right? We’re the ones with the audiences.

Article originally posted on AdAdge.com

About the Author

Michael Zimbalist is VP-research and development operations for the New York Times and a board member of QuadrantOne.

About quadrantONE

quadrantONE is a joint venture of four major media companies that focuses on premium advertisers seeking high-quality audiences and national reach. Backed by Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on premium news and information sites across the nation’s top local markets. For the first time, advertisers can consistently deliver their brand and message on a country-wide scale in context with local relevancy in environments they know and that consumers trust.

• Identify new business opportunities with direct marketers, online advertisers, and ad agencies
• Cultivate relationships with clients, gain deep insight into their business, and provide solutions to their advertising goals
• Consult with clients on their needs and creatively design and execute comprehensive online advertising programs
• Generate a high volume of sales related activity including face to face calls, presentations, proposals, and more
• Must consistently meet or exceed revenue quota assignment
• Responsible for driving new and growing existing revenue

Qualifications:

• Pre-existing relationships with Fortune 1000 brands (agency or direct) desired
• Proven ability to multi-task and drive revenue from multiple accounts at an agency
• Someone that understands both sides of premium brand selling and also network selling
• Excellent presentation skills
• Strong organizational, business writing and negotiation skills
• Strong working knowledge of Microsoft Office (Excel, Word, Powerpoint and Outlook)
• Familiarity with ComScore, Nielsen/NetRatings, @Plan
• Familiar with Salesforce.com
• Requires a minimum of 2-4 years experience selling online campaigns – preferably network selling

About quadrantONE:

quadrantONE is a joint venture of four major media companies that focuses on premium advertisers seeking high-quality audiences and national reach. Backed by Gannett, Hearst, The New York Times Company, and Tribune, quadrantONE offers exclusive ad inventory on premium news and information sites across the nation’s top local markets. For the first time, advertisers can consistently deliver their brand and message on a country-wide scale in context with local relevancy in environments they know and that consumers trust.

• Bizo, an online ad network that reaches businesspeople, launched its Bizo Audience Marketing Platform (BAMP). It provides a dashboard that enables b2b marketers to precisely target and segment a business audience and adjust ad campaigns on the fly.
• QuadrantOne, a venture formed by Gannett Co., Hearst Publishing Corp., New York Times Co. and Tribune Co., debuted Q, a real-time bidding network that allows marketers to reach these publishers’ local audiences.
• IDG TechNetwork, an online ad network of technology blogs and websites introduced a beta version of the Tech Media Exchange. This real-time bidding platform, which also provides deeper audience insight, layers on top of the IDG TechNework to enable marketers to reach the large tech audience generated by the more than 450 sites in the network.Industry observers say the moves by these ad networks indicate that publishers are growing increasingly savvy and have more opportunities to make the most of their online visitors and to generate scalable audiences beyond those of their own websites.

“The pendulum is swinging back” toward the publishers and away from third-party networks, said Chuck Richard, VP-lead analyst at research firm Outsell Inc. He added: “We think understanding an audience means money.”

Historically, publishers have struggled to develop a deep understanding of their online audiences. “In general, b2b site owners and b2b publishers know less about their audience than the ad networks they work with, than Google, than analytics providers,” said Russell Glass, CEO of Bizo.

In addition to assisting marketers, Bizo can help publishers expand their knowledge of exactly who is visiting their sites, Glass said. “Most every publisher has Google Analytics on their site,” he said. “It does a good job of telling you what happens on your site, but it’s not going to tell you anything about who’s doing it.”

Publishers that offer access to remnant advertising inventory and visitor data earn 60% of what Bizo gets for selling a publisher’s audience. Publishers earn a smaller percentage for offering only remnant inventory (40%) or only visitor data (20%).

Bizo has always emphasized that it strives not to compete with publishers. With its new BAMP offering, however, it may be creeping a little closer to competing with them. Using the product, it can segment audiences more precisely, which is exactly the value proposition b2b publishers offer and is what earns them relatively high CPMs.

For QuadrantOne’s Q, the relationship between it and the publishers who came together to create it is less complex. Q’s purpose is to cut out the third-party ad network middleman, so Gannett, Hearst, Times Co. and Tribune can generate more revenue from their audiences.

Ken Doctor, an Outsell analyst, said that with the debut of Q, these giant media companies are essentially saying, “Now, we’re going to help our own brands instead of selling against ourselves.”

By bringing the media companies together, Q seeks to monetize their local audiences through sheer size. “Doing this together, we have a more scalable solution than as individual companies,” said Mario Diez, CEO of QuadrantOne.

IDG TechNetwork’s new Tech Media Exchange also seeks to expand the reach of individual tech websites and blogs, which typically have strong but small audiences. Banded together, these audiences achieve scale and become attractive to large, horizontal buyers.

Peter Longo, CEO of IDG TechNetwork, said the strategy is working. “We more than doubled our revenue from the first year into the second,” he said of the network. “We expect to see that same growth in 2011.”

This article originally appear on BtoBonline.com

AdExchanger.com: What has surprised you about QuadrantONE and its business model since you joined the company as head of sales and then CEO?

MD: I’m not sure that I had so many surprises since I was already pretty familiar with its publishers from the companies that comprise its board.  I thought it had a lot more potential, and I think that’s been validated.  quadrantONE’s owners/partners have shown an exceptionally forward thinking outlook and meaningful commitment to the growth and success of the organization from the start.

You have a stellar group of large publishers as members/partners – will it expand in the future? Is there a need or an opportunity to scale beyond the inventory of your existing partners?

We’ve  launched with existing partners, and expect to learn from the working relationships we’ll establish with the buy side.  I think the “need” will be heavily dependent on demand.  We already have more scale across branded local media than just about anyone else.  That being said, inbound requests from the publishing community last week were phenomenal and the one consistent question we received from the buy-side was “when are you adding more sites”.

How does a publisher work best with quadrantOne? Can you take us through a use case of a publisher or newspaper website in particular?

We have essentially two streams of inventory.  First being a guaranteed percentage from all affiliate partners (some 35 publishers and all their web properties).  Second is 100% of the open market inventory that we’re privatizing under the Q (the four owner companies are first to participate).  All is flowing through one platform now, which has never been done before.  This will give individual publishers and quadrantONE a  level of control and transparency previously unavailable to both parties.  Every aspect of their digital display business in the open market will now be centrally housed to help drive yield and intelligence across their data and audience segments.   All of this will be done with 100% transparency to our publishers to better inform them of the audiences their web properties are connecting to.

How much of the non-guaranteed inventory will you receive from the publishers mentioned in your latest announcement?   Will it escalate over time depending on variables such as availability?

For the publishers participating in the privatization project, they are contributing 100% of their open market inventory.  By open, I’m referring to the inventory not sold by their direct sales operations and had gone the way of networks and other exchanges.  Our other affiliate partners will continue to contribute their inventory which generally ranges anywhere from 5% to 15%.   Once Q-Exchange is fully functional and established – I see opportunity to grow our relationship with our current affiliate partners.

Any early results you can share?

While we are only a few days out from our initial launch, in this first week we’ve had well more than 3000 advertisers come in to bid on the inventory.

What’s your view on channel conflict? Have your members decided to throw caution to the wind?  How does your offering prevent channel conflict?

First, we operate in full transparency with our owners so they have full control into our operations. That being said, any time there is a disruptive technology that enters an eco-system – there are going to be areas of friction at various points of the execution process.  I think we are seeing that now across the display industry.  There’s a misconception that exchanges and trading desks are going to commoditize the market and take over all media buying and execution.  This can’t be farther from the truth.

What we see is all parties that technically own a part of the process such as “buying (agency)” or “selling (publishers)” are starting to employ technology that give them more control, efficiency and transparency into an area of their business that was previous unavailable before.  Exchange / audience buying will continue to evolve but it will always be for most marketers one part of an overall mix of tactics to reach their strategic goals.  Marketers are always going to leverage custom relationships with sites directly which my owners/partners do an exceptional job of.  There is no channel conflict.  We’re not taking any new inventory or opportunities from the sales staff of our publisher members.  The inventory dedicated to the Q-Exchange had been dedicated previously to the quadrantONE network.  As you can see from my response to your previous question, we are already seeing great demand for Q-Exchange.

With your recent deal with Admeld for private exchange functionality, is the a sign that QuadrantONE’s future is in licensing tech rather than owning it? Any plans here?

I think for now, the answer to that question is yes.  AdMeld made it pretty simple for us to build this product and take it to market.  I don’t see any reason to change that any time soon.

Looking at your private exchange strategy, have you contracted with trading desks, DSPs, marketer? Any clients you can share?

quadrantONE’s traditional platform has served most every major agency holding company across  the country.  Q-Exchange’s launch is on its 7th day as I write this and we are expecting to contract with a number of trading desks for the exchange in the upcoming weeks.  Remember that this has been in the works for almost eight months, so we’ve had the opportunity to take guidance from buy-side leadership on design.

If your non-guaranteed inventory isn’t sold through the private exchange, where does it go?

All non-guaranteed inventory will be managed through quadrantONE with one centralized strategy.  The goal here is to, again, establish a common strategy across the local publishing community to ensure we can maximize the opportunity with the marketplace with scale.

Will you buy on behalf of publishers? Enable retargeting or reach extension? Any thoughts on buy side offerings?

The part that we think is the sexiest is that publishers can sell into Q as a buy-side extension, adding tremendous value that they had no access to previously for their advertiser partners.   It’s literally the best of both worlds for our publisher buy side operations. Marketers come to them for their custom work and access to local audiences in known environments.  We saw this as a huge opportunity for them to sell a like-minded environment with audience segment data as extensions to the site specific custom executions they employ for their local/regional advertiser base.

Follow quadrantONE (@q1tweets) and AdExchanger.com (@adexchanger) on Twitter.

This interview originally appeared on AdExchanger.com

About quadrantONE

quadrantONE is a joint venture of four major media companies that focuses on premium advertisers seeking high-quality audiences and national reach. Backed by Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on premium news and information sites across the nation’s top local markets. For the first time, advertisers can consistently deliver their brand and message on a country-wide scale in context with local relevancy in environments they know and that consumers trust.

How QuadrantOne Works

The platform, called the “Q-Exchange” sells inventory from premium sites within the network, enabling transparency on the client side. According to the company, Q-Select offers:

• Q – Optimizer: Provides real-time optimization recommendations based on campaign insights and automatically executes optimizations aligned with campaign goals;
• Q – Insights: Delivers quantitative, as well as qualitative, insights about individual campaigns
• Q – Effects: Measures brand/message recall, engagement, and post impression actions.

QuadrantONE’s Pitch

“Digital marketers are seeking premium local audiences, and we are providing streamlined access by committing inventory in the guaranteed, automated bidding space,” said Josh Resnik, Vice President and General Manager, Gannett Digital Media.“QuadrantONE’s reach across premium local news sites, and our array of digital solutions, enable us to provide deeper insights and present actionable recommendations to clients,” said Don Meek, Executive Vice President, Tribune Company and quadrantONE board member.

“We have assembled some of the most trusted brands in the media industry to meet the challenges of today’s dynamic marketplace, and we look forward to Q becoming an indispensable tool for agencies, their trading desk practices and many other buyers as digital marketing continues to grow and evolve.”

The Verdict

QuadrantONE has a powerful premium inventory. However, as DSPs and audience targeting technologies advance, more content companies will evolve ad formats and create alliances that go beyond traditional news and lifestyle offerings to connect with untapped niche market consumers. That will challenge traditional media to come up with better content as well as more engaging ads with better ROI. QuadrantONE, however seems to be a starting point for an impending ad industry revolution.

This article originally appeared on Digidaydaily.com

About quadrantONE

quadrantONE is a joint venture of four major media companies that focuses on premium advertisers seeking high-quality audiences and national reach. Backed by Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on premium news and information sites across the nation’s top local markets. For the first time, advertisers can consistently deliver their brand and message on a country-wide scale in context with local relevancy in environments they know and that consumers trust.