Q always hits your target

With Q, advertisers eliminate guesswork and get results faster. Our local news sites offer a breadth of section content spanning all aspects of our readers’ day-to-day lives, with each attracting a uniquely engaged audience.

Unlike our competitors, quadrantONE’s Q controls the inventory under one technology umbrella. You reach audiences in their most relevant environments and contexts. This centralized approach enables highly efficient targeting capabilities:

By channel

Content Type: News and Information, Broadcast, Entertainment, Sports, Lifestyle
Medium Type: Traditional Display, Mobile, and Video

By geography

DMA or Zip Codes (Example: Q users in Seattle, Boston, or Miami)

Or target by geographic content with SRT (Site Regional Targeting). For example, pick all the Seattle-based sites, and reach more of your relevant audience, even when they are traveling.

By context *

Q’s advanced technology places your ad with content relevant to your brand and message. Want to appear next to articles about the Hurricanes hockey team? Q is savvy enough to detect the difference between double meanings like major weather events and hockey teams, delivering powerful impact to viewers.

By behavior*

Q uses an anonymous system that tracks user behavior and places your ad in front of the right viewer. For example, if a user views a travel website three times in a rolling 14-day period, the user will fall into the “Traveler” behavioral target.

Custom audience profiles*

Get your message in front of specific audiences who identify themselves with certain characteristics – demographic and/or psychographic. Utilizing info sourced from a Data Cloud, we not only connect advertisers to the exact target, but we do it in the most relevant environment of local news and information. One example: executives working in businesses with more than 100 people. Reach them in the Business Section of their local newspaper website for the most impactful campaign.

* Exclusive to Q : In-depth targeting capabilities to LOCAL sites are exclusively available through quadrantONE due to our dedicated inventory model and vast national reach. Cookie-based re-targeting, creative sequencing, and audience reach extension are also available.