CNBC’s Julia Boorstin recently interviewed Mario Diez, CEO of quadrantONE, about the importance of premium ad inventory. “I am not at all surprised by the pent-up demand for what Q provides. Marketers and their agencies have consistently and publicly expressed … read more »

Agencies Welcome Big Media Companies Such as NBCU, Forbes as They Step Onto Display-Ad Scene There’s an old saying that if something happens once it’s a fluke, twice it’s a coincidence and three times makes it a trend. Using this … read more »

Online ad networks have been busy making announcements and introducing new products in the past month: Bizo, an online ad network that reaches businesspeople, launched its Bizo Audience Marketing Platform (BAMP). It provides a dashboard that enables b2b marketers to … read more »

Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local markets. AdExchanger.com: What has … read more »