CNBC’s Julia Boorstin recently interviewed Mario Diez, CEO of quadrantONE, about the importance of premium ad inventory.

“I am not at all surprised by the pent-up demand for what Q provides. Marketers and their agencies have consistently and publicly expressed their challenge in making it simple to reach scalable audiences in clean, well-lit environments online, and this is our answer to that challenge” said Mario Diez, CEO of quadrantONE. “The premium local publishing industry is making a commitment to provide marketers with the means to reach national audiences directly through an array of buying strategies and platforms that continue to emerge. Q is a source of this premium, local audience.”

View the video, which originally aired on CNBC Mar 3, 2011:

Original airtime: Mar 3, 2011 © CNBC LLC

About quadrantONE

quadrantONE, a joint venture of four major media companies (Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company) discusses industry response to the public debut of Q, a new source for premium local audiences. With Q, quadrantONE has repositioned itself as the company that provides media buyers with the source of data that the marketplace is demanding – the true audience behind the buy – with no third party between buyer and seller, and therefore more dollars from every campaign actually going to inventory and not to intermediaries and other third parties.