Mario Diez has been named SVP of National Sales for quadrantONE, a joint venture of major media companies that focuses on premium advertisers seeking prime audiences and national reach.
Backed by Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on 500 + premium local news and information sites across the nation’s top markets.
Diez will oversee quadrantONE’s sales and marketing strategies working closely with the board of directors alongside quadrantONE veterans Mimi Wotring, VP of Operations and Affiliate Strategy, Bill Vorhies, VP of Finance, and the rest of quadrantONE’s talented team.
Before coming to quadrantONE, Diez was the Vice President of Aperture Sales at Datran Media, engineering the company’s display sales division’s revenue to increase 300%.
Diez spent three years as the Vice President of Eastern Region sales at Centro, introducing the company’s local media platform to the region and retooling the sales strategy and regional operations. During his tenure there, he dramatically expanded the company’s coverage of the region and grew sales revenue nearly 500%.
quadrantONE continues to thrive, on track to double last year’s revenues. In 2009, 130 new advertisers came aboard and 230 new campaigns were launched, driving growth up 500% from the previous year.
“quadrantONE is the perfect mix of a passionate team and strong, established business model,” says Diez. “This company really fits an industry need for quality content blended with advanced audience targeting, and the growth trajectory proves it.”
“With Mario coming aboard, quadrantONE is poised with greater sales agility and organization”, says Jack Williams, President of Gannett Digital Ventures and quadrantONE board member. “The company has already come fast out of the gate this year, so Mario joins us at just the right time.”
About quadrantONE
quadrantONE is a joint venture of four major media companies that focuses on premium advertisers seeking high-quality audiences and national reach. Backed by Tribune Company, Gannett Co., Inc. ,Hearst Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on premium news and information sites across the nation’s top local markets. For the first time, advertisers can consistently deliver their brand and message on a country-wide scale in context with local relevancy in environments they know and that consumers trust.