quadrantONE, a joint venture of four major media companies (Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company) announced today that Mario Diez has been named the company’s new CEO.
Diez joined quadrantONE in April as senior vice president in charge of sales, and takes the reins of a company that has grown its business dramatically since his arrival.
quadrantONE delivers solutions for premium advertisers seeking prime audiences and national reach. Backed by Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on more than 500 premium local news and information sites across the nation’s top markets.
“Since Mario joined our team, his leadership has made quadrantONE a more agile sales organization that has delivered stronger results each month,” said Jack Williams, President of Gannett Digital Ventures and quadrantONE board member. “His experience at recognized media sales companies has been a tremendous asset to us.”
“Mario has a deep understanding of the power of quadrantONE’s audience,” said Dan Kazan, Senior Vice President, Investments at Tribune Company and a quadrantONE board member. “quadrantONE’s ability to deliver highly engaged local audiences on a national scale and in a trusted environment is a distinct advantage in the rapidly evolving digital media marketplace.”
As CEO, Diez will oversee quadrantONE’s core strategic direction, working closely with the board of directors and alongside quadrantONE veterans Mimi Wotring, VP of Operations and Affiliate Strategy, and Bill Vorhies, VP of Finance, as well as the rest of quadrantONE’s talented team.
Before joining quadrantONE, Diez was the Vice President of Aperture Sales at Datran Media, launching the division’s sales team and engineering a 300% increase in revenue. Prior to his term at Datran, Diez launched Centro’s local media platform in New York and spent three years as the Vice President of Eastern Region sales. During his tenure at Centro, he retooled the company’s sales strategy and regional operations for the company, dramatically expanding its coverage of the region and growing sales revenue nearly 500%.
“Before I arrived this past spring, I was bullish on quadrantONE and the opportunity there, but in the weeks that followed, I saw how much larger the opportunity could be,” said Diez. “Everyone buying online talks about audience identification, reach and activation, but people forget that the media brands we all recognize as the most prominent ones became so prominent for a reason – these media brands engage their audience every day.”
quadrantONE is a joint venture of four major media companies that focuses on premium advertisers seeking high-quality audiences and national reach. Backed by Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on premium news and information sites across the nation’s top local markets. For the first time, advertisers can consistently deliver their brand and message on a country-wide scale in context with local relevancy in environments they know and that consumers trust.