quadrantONE, a joint venture of major media companies that focuses on premium advertisers seeking prime audiences and national reach, will handle the national advertising sales for The Associated Press, specifically for its popular mobile news portal, apnews.com, and AP News apps.
quadrantONE connects blue chip online advertisers to high quality, locally engaged audiences with a national reach. Backed by Tribune Company, Gannett Co. Inc., Hearst
Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on 340 + premium local news and information sites across the nation’s top markets.Built on the award-winning mobile platform, AP News (http://www.apnews.com), was launched in May 2008 as the first product released by AP’s Digital Cooperative, an initiative aimed at finding new digital outlets for news and information produced by AP members. Monthly traffic for AP Mobile has topped 38 million page views. comScore research indicates that mobile is growing at unprecedented rates, with 107percent growth in daily access to mobile news in the last year alone — more than 63 million users, with 35 percent of them accessing news daily.
“Advertisers have already begun to leverage our new national partnership with APMobile,” says quadrantONE’s Andy Ellenthal. “AP Mobile is just the beginning of our expansion into all platforms in reaching the most prized consumers.”“quadrantONE’s understanding of the newspaper market makes them a logical partner for AP Mobile and its award-winning application for smartphones,” said Jeffrey Litvack, general manager of mobile and emerging products at AP. Today, AP Mobile covers the entire 100 top designated market areas boasting a growing number of content contributors to create a seamless, rich mobile news media experience. More than 1,100 news organizations have signed up to provide local news stories through the AP mobile platform. AP Mobile also offers device-optimized applications for BlackBerry and iPhone, with more client applications on the way.
quadrantONE is a joint venture of four major media companies that focuses on premium advertisers seeking high-quality audiences and national reach. Backed by Tribune Company, Gannett Co. Inc., Hearst Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on premium news and information sites across the nation’s top local markets. For the first time, advertisers can consistently deliver their brand and message on a country-wide scale in context with local relevancy in environments they know and that consumers trust.
About The Associated Press
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. Developed by The Associated Press, AP Mobile is an award-winning multimedia news portal providing anytime access to international, national and local news content from AP and more than 1,100 AP members and other trusted sources. On any given day, more than half the world’s population sees news from AP.