quadrantONE, a joint venture of four major media companies (Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company) announced today that Shelley Eleby has been named the company’s new Director of Marketing and Product Strategy. Eleby recently worked as a private marketing consultant, advising clients such as Vibe Magazine.
quadrantONE delivers solutions for premium advertisers seeking prime audiences and national reach. Backed by Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, quadrantONE brings together exclusive ad inventory on more than 500 premium local news and information sites across the nation’s top markets and best in breed technology for national brands. The company recently expanded its reach into the south via its newly-opened Atlanta office.
“Shelley brings a wealth of experience from a wide variety of clients to our organization,” said Mario Diez, CEO of quadrantONE. “She has experience in nearly every facet of digital advertising strategy, including online display advertising, search, email, mobile marketing, marketing communications, and Web site development. As quadrantONE expands our solution set to deliver local audiences on a national scale, Shelley will be a driving force in our efforts.”
As Director of Market and Product Strategy, Eleby will oversee all of quadrantONE’s marketing communications, with a focus on growing client adoption of quadrantONE’s platform. Eleby will work closely with both the company’s sales teams, to provide the best marketing insights to clients, and with vendors, to develop new service offerings.
Prior to her work as an independent consultant, Eleby served as VP of consumer marketing for LivePerson, a consumer chat platform where she launched a rebranding initiative in radio, print and online and oversaw a team of 10 marketers across various digital and traditional disciplines. She has more than 15 years of experience, holding positions of VP of Marketing at Exchange Place, VP of Acquisition Marketing at TD Waterhouse, and prior to that a history of direct marketing experiences.
“I’m an entrepreneur at heart, so after years of consulting, I’m excited to get back into the everyday hustle and bustle of digital advertising,” said Eleby. “With the online landscape’s constant evolution, I believe quadrantONE has a golden opportunity to embrace the new trend of helping advertisers find the ideal audience via premium, well lit, trusted local environments.”
quadrantONE is a joint venture of four major media companies that focuses on premium advertisers seeking high-quality audiences and national reach. Backed by Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on premium news and information sites across the nation’s top local markets. For the first time, advertisers can consistently deliver their brand and message on a country-wide scale in context with local relevancy in environments they know and that consumers trust.